From 1995, CDN has been supporting the company in its opening to a relationship with society. The work involves strategic guidance, operational structuring, research and in-depth knowledge of the client’s goals. The agency is a direct participant in pertinent important dates and events, like the company’s 60th anniversary.

The inception of Latin America’s largest petrochemical complex, resulting from the merger of 5 different companies, required a large-scale communication process and careful planning with the participation of the stakeholders. CDN was on the managing committee, and was responsible, among other things, for publicizing the merger and the creation of the new company, a fact of great relevance.

When Petrobras, Grupo Ultra and Braskem got together to purchase Grupo Ypiranga, it was necessary to implement an intense and well-coordinated communication and clarifying process, which included a press conference, called and put together in only two hours.

TIM Brasil has been a client since February 2007. CDN provides it with strategic consultancy and the implementation of communication actions. Communication for the launch of several innovative services was carried out with excellent results. Recently, CDN handled the communication of TIM’s incorporation of Intelig.

The country’s largest bank maintains an expansive relationship with the press, and needs strategic support in this activity. Daily and monthly analytical reports on BB’s presence in the media are produced by the CDN team.

The Institution needed to investigate the perception of its image by its different types of public, from employees to government leaders. CDN developed and conducted the research, which then served as a guide to planning the communication.

In January 2007, after the accident that took place at the construction site of the Pinheiros Subway Station, in São Paulo, CDN implemented a wide-encompassing  crisis-management communication plan, which included the  relationship  between the construction firm and both the media and the community.

For handling one of the world’s best known brands, CDN developed an integrated-communication plan: media relations, institutional relations (support to vaccination campaigns and to campaigns against dengue, and relationships with leaders of the World Social Forum), and the training of spokespeople. The McDonald’s portal on the Internet designed by CDN received international recognition.

In addition to the permanent work of media analysis, CDN was a participant in two decisive processes in the history of Banco do Brasil: during the negotiations for the Banespa acquisition, a survey conducted among its employees permitted the reformulation of the bank’s internal communication; during the country’s largest-ever IPO procedures, the agency’s action involving the stakeholders was fundamental.

Beginning with a thorough image diagnosis, CDN implemented a positioning program that presented the banking business as one of the most advanced in the world, and as a sector that is fully conscious of its role in Brazilian society.

An unusual press conference held on a boat afloat on São Paulo’s Tietê River drew public attention to the river’s pollution problem, caused mainly by discarded PET bottles. A blanket made from the bottle’s material was launched and marketed with exclusivity by the supermarket chain. From 2005, CDN has been producing an image-diagnosis program for the company.

The Brazilian Entrepreneurial Council for Sustainable Development (CEBDS) trusted CDN with the mission of organizing, promoting and finding sponsors for two editions of the Sustainable Event (2007 and 2009), which gathered together a bevy of international specialists.

As a partner of the company since 1996, CDN was present at two of Pfizer’s most outstanding occasions: the launch of Viagra in Brazil, which demanded carefully-planned and well-conducted communication work; and the “A Woman’s Heart” campaign, which promoted the importance of preventing heart diseases in women.

São Paulo’s private higher-learning institutions, gathered in their entity, were seeking a partner that would be able to develop an index that could encompass their sector. CDN conducted a wide-ranging study regarding their image and reputation among strategic publics.

CDN promoted the launch of VW’s Cross Fox model among the non-specialized press – including a visit to the factory – which enjoyed wide repercussion. The agency also provided strategic support in special situations, like vehicle recalls.

Holland: a country at the vanguard of design, urban planning, fashion, gastronomy and technology. That was the message of the week-long events organized by CDN in São Paulo in preparation for the visit to Brazil of Queen Beatrix.

Total secrecy during the preparation phase for the ad and coordination of operations marked CDN’s action on the occasion of the purchase of Kaiser beer by Molson. The national and foreign press, as well as local authorities, was able to clear all doubts in a well-organized way.

For the first time ever, the company held its annual meeting in South America (Florianópolis, SC). CDN coordinated the event’s publicity, bringing the event’s news not only to the tourism pages of the press, but to the business and sustainability sections as well.

A CDN client since 2003, for Public and Institutional Relations actions. The agency’s work consists in building a solid relationship between the company and its stakeholders. For the internal public, CDN developed the “Troféu Planeta” (Planet Trophy), now in its third edition, which awards the best sustainability actions developed by the sixteen Coca-Cola factories in Brazil. For the external public, the very successful Pemberton Award was developed. Its name is in homage to Coca-Cola’s creator. The award honors scientific research in the area of Health.

The world event dubbed “The Hour of the Planet” was seeking Brazil’s participation. Through articulation with opinion formers, authorities, athletes and celebrities, CDN gave its support to the movement’s communication work, which was marked by the symbolic act of turning off lights all around, including those that illuminate well-known monuments like Rio’s Statue of Christ on Corcovado Mountain.

For its well-recognized experience in the management of sensitive themes, CDN was signed up by Petrobras on two landmark occasions: the congressional CPI process involving the company, and the diesel controversy issue.

Banco Central’s Social-Security Fund hired CDN to overhaul its image. After a detailed diagnosis, the agency implemented several actions that succeeded in re-approaching the entity and its publics, as was the case of ‘Café com Centrus’ (the meeting of beneficiaries with Fund managers).

For the first time in Brazil, the federal government decided to develop a public-relations plan abroad. After a tough round of bidding by several agencies, promotion of the country’s economic, institutional, and social aspects was awarded to CDN.