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The specialty here is assessing – in the media – the image of companies and institutions, of economic areas – both political and social – as well as of prominent public personalities. Its focus is on defining trends for approaching matters of interest, diagnosing image, establishing hypotheses of public-opinion development based on media influence, and supporting corporate and institutional planning, with total commitment to targets and to the evaluation of results. |
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This division emerged as the result of the association between CDN and RadiumSystems, a company that has been developing collaborative web projects for over 10 years. Based on the ”learning by doing” concept, it develops ecosystems on the Internet to disseminate knowledge, with aim at promoting processes of innovation targeted at society in general by means of the technology made available by computers. Such technology, which is readily available at very little cost, or even free of cost, affords a wide range of services and the exchange of information that characterize the so-called Society of Knowledge, which, in a historical sense, replaces the Industrial Society. |
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Internal communication comprises a series of efficient interaction tools that maintain the entire staff fully attuned with the Entrepreneurial Mission and Vision and, at the same time, keep them informed about all that goes on at the client’s company. Newspapers/Magazines – both virtual and in printed form, bulletin boards, memos of all kinds, and an active Intranet system keep the whole staff fully integrated, thus turning everyone into major opinion makers for the external public. Employees and collaborators are the first to feel the impact of the company’s culture and behavior. |
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Communication’s strategic consultancy aims at contributing to project the image of a company or institution in such a way so as to make it be regarded in a consistent and positive way by its different strategic publics. To that end, the agency prepares a mapping of the relationship between the client and the stakeholders. It then comes up with a diagnosis that identifies both opportunities and sensitive themes, and provides the client with support in defining the axes of communication, so that they can be uniformly worked on. The consultancy comprises recommendations for managing the image of major executives, guidance for the drafting of documents and material such as annual reports, folders, speeches and presentations, as well as suggestions for the holding of seminars and workshops that are specially suited to the different types of public, and are guided by the pre-established key messages. |
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This department is in charge of planning, developing and executing communication solutions through culture. Its target is transmitting corporate messages translated into cultural products. It identifies synergies among corporate needs, target public and the availability of innovative solutions. The area’s strategies are as follows:
•communication and memory: the purpose here is to rescue, preserve, and divulge the institutional memory made available by books, publications, periodicals, DVDs, as well as by virtual and physical exhibitions;
•training via custom-made content: lectures, classes, seminars;
•sponsorships and incentive laws: using the benefits afforded by federal, state and municipal laws that encourage culture and social projects. |
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CDN Development and Sustainability designs and implements communication strategies and products based on diverse sustainability themes: social, environmental, economic, cultural and political. Supported by advanced methods and studies, it provides conflict management and heightens the visibility of social and environmental actions. Both domestically and internationally, these services are offered to public, private and mixed companies, to public-private partnerships and to public and non-governmental organizations. These services are especially relevant for activities that cause impact on the life of people and that involve themes that may carry some risk to the client’s reputation, or that require the construction of consensus and collaboration between different parties. |
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This department brings to CDN all the talent of Adroitt Bernard, a professional office with more than 20 years’ experience, and which possesses one of the most award-honored portfolios in the realm of corporate design.
Over 600 annual reports designed and produced; branding studies; image consultancy for corporate identity; visual-identity and environment-design projects, among a great many other fine jobs. Design is an area that allows the transformation of ideas into relationships with people. It is customary to assume that it gives shape to the relationship between something and somebody – an aesthetic and emotional shape that influences values, sensations and feelings. And what is that “something”? It may be an object, a product, a brand, a book, an environment…. The designer combines possibilities in order to add value to the solutions – from the simplest to the most strategic ones. |
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This business unit is part of CDN Design. From planning to editing, it is capable of developing and executing all the competencies. It deals in three segments: institutional books, sponsored books and special projects. Institutional books include titles with themes previously defined by the company or recommended by the publisher. Their production is paid for by the companies that sign the publications. Sponsored books are those of an essentially-cultural nature, which benefit from incentive laws and tax exemptions. Special projects include books and other media formats. |
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This specialized department takes advantage of Grupo CDN’s capability for developing integrated communication projects, and then associating it with the production of corporate and cultural events, seminars and the like. It provides clients with all guidance they require to find the best way to develop their projects, while participating actively in all phases of the process – from diagnosis, through the definition of necessary actions and their implementation, up to the monitoring of results – and helps them to identify the projects that are most suited to the company’s business and needs, and, especially, to its set of values and beliefs. |
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Crisis situations can be defining factors in the life of companies and institutions. The manner they are managed has direct influence on the future of the organization and on the way its strategic publics will regard it. In this context, communication plays a decisive role in the information and explanations to be conveyed to stakeholders, in the preparation of the spokespersons and in the analysis of the impact on image. Another fundamental thing regarding communication in a moment of crisis is planning: prior identification of sensitive themes, the drafting of procedural manuals and the training of teams. CDN enjoys vast experience in supporting its clients in situations that might present any amount of risk to their image and reputation. |
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This is our digital-communication agency dedicated to the positioning and management of brands within the online environment. With its most complete offer of solutions in the areas of planning, marketing, technology, content and design, CDN Digital helps its clients to optimize their presence on the Internet, and to enhance their digital strategies. The agency’s task is to project the communication goals of each client into the time and space of interactivity. This means opening interlocution channels, keeping up with manifestations by the different publics on the web, providing customized contents, administering the relationship with consumers and generating and measuring results. CDN Digital combines innovation and creativity in the environment of the new digital media with the tradition and experience of Grupo CDN in order to offer its clients the vey best in integrated-communication projects. |
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Created in 2009 and headquartered in Washington, D.C., CDN International, Inc., is Grupo CDN’s division in charge of corporate-communication actions in the United States. It pioneered the group’s process of internationalization, and is the first international subsidiary of a Brazilian communication agency. It develops planning, coordination and support activities in the area of press and communication services, public relations and institutional relations. Its initial focus is on services for SECOM/PR – the federal government’s Social Communication department, in an effort to strengthen Brazil’s image in the media and among opinion formers abroad. Through its International Inc. arm, CDN is once again innovating within the communication market by meeting the demands of national and multinational clients seeking to start or strengthen relationships with the Brazilian and American markets. |
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This is an agency whose talent and portfolio are perfectly suited to corporate accounts. It has three strong assets: its planning, creative and media departments. Its planning capability is linked with CDN’s corporate expertise and strategic intelligence. Its planners’ experience in marketing, branding and sustainability also makes for essential contributions, rife as they are with innovating exercises that enrich the content of the studies and recommendations.
CDN’s creative team strives to make two aspects that stand apparently far from each other converge: the corporate language and creative talent. Without creativity, all messages seem alike: dispersive and thrown into a common ditch. They do not hit their targets, they do not contribute toward the brand’s good reputation and value. |
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CDN’s Media Relations (MR) services are based on the development and management of the relationship between clients and the various segments of the press. The Brazilian press possesses an extraordinary diffusion power, so it is one of the country’s main agents for the mobilization and formation of national public opinion. Because of that, MR services are often the first to be sought by clients. The clients’ or prospects’ communication needs must be assessed with rationality, so as to permit identifying the right time to implement an MR project. CDN has several other services that have been designed to prepare or to activate communication with the targeted publics at any given time. In most cases, the use of a communication-services package, including MR, will be recommended. |
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Flecha de Lima Institutional Relations is a company within the CDN group, whose mission is promoting discourse between the clients and their strategic publics, including the Legislative, Executive and Judiciary Powers, in addition to those entities that represent society in general – NGOs, labor unions, federations, associations and the community. Flecha de Lima introduces the client to the political and social environment through the exchange of information between the interlocutors, through the definition of messages and through the building of communication channels. The company monitors and analyses the evolution of the economic and political environment of the country, identifying decisions that may affect the interests of its clients, and then suggests suitable actions. The job of Institutional Relations also includes the prevention and management of crises via the definition of the themes that clients are especially sensitive to, as well as the drafting of strategies. |
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CDN Corporate Communication provides several training opportunities for the people who hold top-management positions and have frequent contact with internal and external publics in companies and institutions. It is also important to train other executives: after all, communication is a management tool, and all professionals should be qualified to use it in a strategic way. |
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This service is the result of a strategic alliance with Intervideo Digital, a firm that has been on the market for about 30 years. Well known for its documentaries, institutional videos, interview programs for television and film-production partnerships, Intervideo received the ABERJE Award in 2006 for its client, Odebrecht, in the Entrepreneurial Communication Video category. |
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